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COVID charity to gain publicity deemed ‘undesirable’, banned in Imphal West

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Imphal West district magistrate Th Kirankumar has issued an order to this effect and warned any person(s) found violating the order will be penalised under relevant provisions of law.

TFM Desk

District Administration, Imphal West on Tuesday banned the “undesirable practice” of using specially created relief kits with logos, use of loudspeakers mentioning names of donors, house visits done by organisations and individual(s), putting up banners of individual donor(s) in vehicle in the name of charity during the ongoing pandemic.

Imphal West district magistrate Th. Kirankumar has issued an order to this effect and warned any person(s) found violating the order will be penalised under relevant provisions of law.

The order stated that a number of NGOs or CSOs or clubs or organisations and individual(s) etc, have started distribution of food items and medical items or COVID Relief Kits in various localities of Imphal West District during the ongoing COVID-19 pandemic.

“The act of charity or kindness done in good faith and in solidarity with the masses affected by the pandemic by any person or organisation is a welcome gesture and District Administration, Imphal West appreciates the kindness extended in any form”.

It is also observed that such acts of charity in the form of kind or cash is often accompanied with the use of loudspeakers, public gatherings, house to house visits and more importantly the use of specially created Relief kits or packages with names of donors etc. for media coverage and social media consumption, it added. 

The order further reasoned that it was felt that the use of media or social media outlets for gaining publicity in the name of charity through use of specially created kits, public gatherings etc. for photography or video coverage was “highly undesirable as it defeats or undermines the very purpose and sanctity associated with charity”.

The Imphal West DM added that it has become imperative to immediately curb and stop such undesirable and emerging trends in the interest of the general public.

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